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Seven Reasons Why Your Website Must be Mobile-Friendly Every business needs a mobile site. As most people are going the smart route, mobile phones are becoming indispensable for accessing the web. Therefore, as most people are accessing the web through mobile devices, businesses must embrace mobile friend website designs. The following are some reasons why mobile-friendly sites are vital: Most people have a smartphone
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Four out of five people access the web through a smartphone. About 1.2 billion people in the world use smartphones to access the internet. These devices are the main contributors of web traffic, so it’s necessary to have your site optimized for smartphones.
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Mobile produces traffic With around half of all web searches being done through mobile phones, mobile websites have become as crucial as desktop sites. Various surveys have indicated that people browse the internet via smartphones even when they’re engrossed in other tasks. Taking all these studies into consideration, it’s a high time for businesses to have mobile-friendly websites. Simpler SEO strategy It’s not necessary to have a mobile site separately. Having the same site makes your SEO strategy easier. Including mobile-specific keywords such as ‘nearby’ in an SEO strategy may fulfill your SEO efforts for both your mobile site and main site. Mobile phone users behave differently People who surf the web using cell phones might have different motivations to those of desktop users. Mobile device users tend to look for easy-to-understand and quick information. Various studies have indicated that people are likely to make impulse purchases and shop more through mobile websites compared to desktop sites. This is why it is critical to optimize your website for various platforms so as to fulfill consumers’ demands. Once your site is mobile-optimized, it will definitely allow users to purchase easily. Brand interest If you offer your customers an amazing mobile experience, they’ll fall in love with your brand and make many more return visits to your site. People often view products on mobile phones and visit the same website through desktops. You’ll build affinity and trust with your site users if you offer them a better experience with your mobile-optimized website. Google is in favor of mobile sites If a certain site isn’t mobile-friendly, Google might not treat it as a valid search result. Google philosophy dictates that a site that’s not mobile-friendly should not be included in search results. The goal of Google is to boost search traffic which includes mobile search traffic. Mobile sites are crucial for social media marketing efforts Many people access social media on mobile devices instead of desktops. If your website is not optimized for mobile, this will adversely affect your social media marketing efforts as most conversions are done via mobile devices. To get the most out of your social media marketing campaign, you must have a well-designed mobile website.