Increasing Awareness and Understanding About Press Releases
Press releases are regarded as an important, time-tested tool used in generating earned media coverage, increasing sales and spreading your company’s message, and that is if you are strategic in your stories, messages and pitches. It is critical to pay attention to details especially when you are trying to get national media outlets in covering your news. Individually pitching instead of mass pitching will gain positive results. To start the press release itself, you need to know and identify what news or stories are you sharing that may include launch of new products or services, unique statistics, major milestones, company stories, events or news-jacking.
Having a unique product will likely get more pitches than average or common products seen in the market today. Having enough numbers of customers allow you to conduct poll and get statistically significant numbers which you can use in generating earned media coverage for your business. Taking this to your advantage will increase your chances of being cited and re-cited throughout the internet, because reporters love new, fresh, unique and compelling stats for their articles. Your major milestones is also a great opportunity for you to achieve your pitchable moments such as hitting one million dollars, gallons or units of your products or services. Company stories can also be used in generating higher pitches such as stories evolving around your activities for a social cause or exemplary company culture. Reporters will attend your event if you have successful or interesting people speaking or attending the event. If you have an educated perspective or potential solution to something going on in the news, then news-jacking could be your best pitch-generating topic. Those topics that are difficult to pitch are new hires or promotions, new versions of your product and web redesign. Once you’re done creating your best and interesting story or news, then it’s time to tell the story online, and this is when press release enter the limelight.
The nature of press releases that catch the attention of journalists or reporters are negative or bad news, something that pisses off, something extraordinary or unique, something that is associated with current events, and something trending and in-fashion. You have to remember that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing a blog post. Press release distribution services solves your press release struggles and it can actually make your life easier, because press release distribution companies can create and distribute links of various press releases, creating thousands of impressions, and pitch for your products and services. We can help you find the best press release distribution services.