A logo is a representation of something else,it signifies that particular item such that when you see it, you can know directly which item is being represented. A logo should be created in such a way that it displays quality and reliability of the item that is being symbolized. The quality of a logo can increase the sales of a company if for example its a product logo. The notion that is noted when a person sets his eyes on a logo should be a favorable one and not otherwise.
Several things must be factored in when building a logo one of them being that the logo should be made to look as attractive as possible to the passerby in the street. Avoid girlish colors such as pink and the like because using these in your logo might make the potential customers think that you are a joker,dull colors are the ones that show that seriousness that every product wants to be treated with,however if its a feminine product, then having a logo with bright shouting colors would be appropriate since it will create a sense of belonging to the product. Also when designing a logo it is important to try and imagine how it would look like on various platforms for example a logo might look good on a business card but when it is on a bill board it becomes distorted. Be straight and direct to the point when making a logo if you want it to stand out,avoid using too many words to describe something. The type of font used varies with the type of a product,if it is a toy or simple playing toys then fancy rounded font will be appropriate.
Logos especially for the small businesses should be related to the activities of the business,for example the logo should be closely associated with the mission and vision statement of the business. Another way to make the logo as interesting as possible is by using a combination of both texts and images in your logo. The less uncomplicated a company logo is the better it is and the more customers it will attract. The color combinations on the logo should be appealing to the human eye.
You cannot copy a logo from another company and use it on your own product as this is prohibited by the copyright laws,a logo must not be similar in any way to another for instance the logo type of one car is totally different from that of another car type. A logo and especially that of a car should be easily remembered just by looking at it once. For the appliance logos,the designer should be creative enough to find a way to include the brand name on the symbol just like other electronics companies have done. Every logo should be distinct from that of another competing company.