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Why Cross Border is Considered as the future of e-commerce. In business activities competition has been a challenge that faces most business owners and because of this, many of the owners implement different ideas on how to capture more consumers in the present market. Through implementing the various ideas by the business owners, there are some challenges that are difficult to overcome. Due to the uncontrollable challenges faced, many business owners now use cross border e commerce as their top marketing strategy, as they believe that this mean of marketing has no severe problems. Cross border e-commerce has a broad definition as it majorly involves online trading taking place either locally or internationally with the consumer and producer as the two largest parties. This type of e-commerce has been recorded to be successful in the marketing through the use of Amazon and eBay as their major platforms. Clients using these platforms in cross border e-commerce, have been at ease in accessing the marketer’s services through the websites they created. Cross border e-commerce has been successful in its activities over a short period of their terms of no tax to the customers and no license needed by the sellers is favoring. The fantasy of having a unique asset has significantly influenced the online business prosperity of cross border e-commerce as one cannot argue the fact that comfort is a bonus to it. Upon capturing a great crowd of customers, cross border e-commerce has been titled as the future of e-commerce with different people still arguing out that there are still better marketing means that it. However, with its success three main barriers have an impact on cross border e-commerce:
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o Fraud. Through globally goods purchase, many cases have been reported of customers been conned or the buyer getting rigged off their payment. Issues on the proper payment service has been increasing over times, making people lose trust in the system.
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o Logistics and reverse logistics. If one is not keen on his or her local consumers, logistics obtained from them can negatively impact your business in case you doing it online. o Regulation. It affects the success of the discussions as the government usually opts to interfere in someone’s business specifically if the business does not involve tax paying or license owning. Therefore for a business owner, it is greatly advised that he or she should have actual knowledge of taxation as it will help them understand how the local tax works and also should ensure customers pay to be legit. Lacking that actual knowledge on taxation might greatly have an impact on your business negatively. In summary, like any other business ideas, cross-border- e-commerce has its challenges. Despite the challenges it encounters, the positive impacts it has outweigh the negative making it a consideration of the future of e-commerce.